Reputation Management

Reputation Management:

Reputation management is the process of identifying what other people are saying or feeling about you or your business; and taking steps to ensure that the general consensus is in line with your goals. Many people and organizations use various forms of social media to monitor their reputation.

Hotel Reputation Management:

As for hotels, it consist of analyzing what the guests are saying about the hotel, rooms, restaurant, services.
With the internet boom hotel reputation management is more and more important. everyone can make  and see comments about their stay in hotels. these new website as trip advisor influence a lot the guest choices.

Why is it important to a hotel ?

Reputation = Revenue

93% of hotel guests are influenced by reviews, and the majority of them won’t book a hotel without them. But with the average person visiting more than a dozen websites prior to booking a room, managing your online reputation can be difficult and time-consuming.

Having presence in social media is very important for hotel : it can improve hotel’s online branding but it can also have the wrong effect.

Reviews have a very visual and direct influence on purchasing , bookings. Have positive image can allow hoteliers to set higher room rates with more legitimacy

What services does reputation management companies offer to the hotel ?

- Global Review Index (GRI): A general online reputation score for an individual hotel, group of hotels or chain based on data taken from all major online travel agencies and review sites. It can be calculated for a given point in time (day, week, month, year, etc.)

- Revenue optimizer:  Helps individual hotels, multi-property groups, and chains increase revenue by classifying hotels into performance categories and providing specific, actionable insights to improve their financial results.

- Guest Survey Management: gathers valuable direct feedback from your clients and provides you with 360º guest intelligence and reporting all in one dashboard. Create a targeted questionnaire to collect, analyze, and distribute feedback directly from your guests. 

- Sentiment Analysis: Know what your customers are saying about you and why they are saying it with a specific technology analyzes hundreds of milions of reviews to reveal customer sentiment  and identify opportunities for improvment. It allows analyzing the sentiment of each mention in its original language, classifying it as either positive or negative

Reputation Marketing: Convince your customers with trusted reviews and your “seal of approval” –The TrustScore™ is the first, independent, consumer-trusted score that represents all online opinions of consumers around the world.

Show a snapshot of your reputation across the web, broken out by source. This marketing tool keeps consumers on your website for higher conversions.